Tessio offers capabilities assessments, activation planning, and asset evaluation for all aspects of customer data activation. Critical to the success of any programmatic media activation, customer data is key in media, analytics, insights and performance of a customer’s media portfolio.  Tessio provides services to help clients assess, activate, and leverage their data in a complex landscape of technology and regulation.

  • CRM Data – Tessio provides integration and optimization of CRM data assets for use within media activations.
  • Customer Data Platform – Tessio provides planning, evaluations and integration of CDP solutions and integration into customer tech stack and media activation.
  • Data and User Acquisition Strategy Whether it is look-alike or predictive modeling, Tessio provides the skills and knowledge necessary to scale data and user acquisition and quality management.
  • Mobile Cross Device – Our team will help structure and navigate solutions for people based identification, safari cookie id and linking, and mobile cross-screen data activation.
  • Compliance & Regulatory – The team at Tessio has expertise in compliance with regulation, vendor policies, and privacy practices and can help navigate and plan regulatory and policy compliance for clients.
    • GDPR evaluation & compliance
    • Local law and policy compliance
    • Compliance for device identification and mobile fingerprinting regulations.
    • Political Data compliance, rules and standards specific to platforms, vendors, and voter file data
    • Major media company partnerships for insight into data use and activation policy changes