Seven Letter launched Seven Letter Labs, an expanded full-service digital communications offering that will provide clients with creative, leading-edge digital strategy and advertising at a competitive and cost advantage. Seven Letter Labs is the result of Seven Letter’s acquisition of Tessio Labs, which gives our firm and our clients access to the talent and expertise of the premier digital strategy firm founded by John Corrigan and Michael Treon, who will lead the new Seven Letter Labs team.
WASHINGTON, D.C. — (November 7, 2019) — Seven Letter, a bipartisan strategic communications and public affairs firm, today launched Seven Letter Labs, an expanded full-service digital communications offering resulting from the acquisition of Tessio Labs, a premier digital strategy firm. Seven Letter Labs will deliver creative, cost-effective, and leading-edge digital strategies for clients. The launch of Seven Letter Labs marks the firm’s continued growth and expansion of its capabilities, just a year after Blue Engine Message & Media and JDA Frontline announced their merger, resulting in the formation of Seven Letter.
Tessio Labs founders John Corrigan and Michael Treon will lead Seven Letter Labs, not only reflecting Seven Letter’s commitment to provide senior level strategy and expertise on every project, but also providing clients with an expansive suite of highly targeted digital strategies and services. These digital innovators helped build and grow some of the nation’s most iconic advertising platforms – including Advertising.com, AOL and Verizon – and have earned a reputation for increasing the performance and return on investment of digital media strategies and marketing budgets, combining hands-on engagement with constant measurement.
“Whether building communities, activating audiences, engaging the public or influencing policy outcomes, digital strategy matters more than ever,” said Seven Letter Founding Partner Erik Smith. “Seven Letter Labs leverages the combined experience and insights of our senior digital practitioners to deliver the latest tools, state-of-the-art technologies, measurable results and actionable insights for our clients.”
“We built Seven Letter Labs to be a dedicated place where we can do the creative problem solving and constant innovation necessary for our clients’ stories to break through the crowded digital landscape,” added Corrigan. “What matters to us is an increased return on our clients’ digital investment, both in pursuit of their goals and in support of their bottom line.”
The nearly-30 member Seven Letter team has experience ranging from Capitol Hill to the White House, government agencies to journalism, and from large public relations agencies to political campaigns.